Our Market Research

We composed a questionnaire to a random selection of 15 people. Our first question was: Which names do you prefer for a psychological thriller, which is about a boy who's whole life had been a lie? You have multiple choice, so please pick the ones that stand out the most for you. This is the analysis of that survey.

Seeing as "Deception" was the favourite, we had to ensure there was not already a movie that contained this name. However, I found that there was a film called Deception in 2008. We then had to make sure there was not a film called "Delusion". However, this was also a film made in 1991. Our third favourite was Enclosed, which we all agreed to use, as there was not a film made of this, and it was an audience's favourite choice. Our second question was: In a psychological thriller, which one of these themes would you most expect to be in that genre of film? The answers were:

This shows that the most favourited by the random sample was Paranoia, which our psychological thriller film did contain. Discovery and betrayal was also a key theme that people thought was neccessary, which we also included. We then asked: What types of props would you expect to see in a psychological thriller film, based in an asylum? You may give more than one answer. The answers they gave were as shown:

This now gives us an idea on what we can include in our film trailer. The next question asked was: What kind of costumes would you expect to see in a psychological thriller film, based in an asylum? You may give more than one answer. The answers were:

This helps out figure out what an audience would expect to see in our film trailer, so we can meet codes and conventions. We then asked: If you like psychological thrillers, what other kinds of psychological thrillers do you like? [if you do not like them, please say No Comment]. Their answers were:

Our next question was: If you like psychological thrillers, what other genres do you enjoy watching? [if you do not enjoy psychological thrillers, please say No Comment]. The answers were:

The next question asked to our random sample was: What is your favourite film and why? [Please do not include any psychological thrillers that may be your favourite, and pick a different film. The answers were:

Our next question was: What makes a film trailer for a psychological thriller stand out most for you? The answers were:

Finally, our last question was: What type of things do you expect to see, stereotypically, in a psychological thriller trailer? The answers were:

From this survey, we have a lot of ideas we can use for props, music, locations, and what people would expect to see in psychological thrillers, so we can fit codes and conventions, and maybe even challenge some with our plot in our trailer.