Poster Analysis

Film Poster Analysis for Sleep Tight

The film poster for Sleep Tight is very busy compared to the poster for "the ring." It uses all of the conventions we might expect to see in a film poster, including title,main images, famous names,reviews and tagline.
The main image displays a female sleeping in a bedroom at night. Where we assume her window is, an enlarged eye watches her through the curtains, and darkness surrounds her apart from the floorboards leading up to her bed, which are covered in blood. The imagery of the eye watching her eye obviously reflects the title of "sleep tight." The idea of someone watching us sleep is unsettling, meaning that the title is most likely ironic, as the character will blatantly be disturbed during the night by probably horrific events. The position of the eye between the curtains appears as a threatening invasion of privacy. The second connotation of the title is that "sleep tight" actually means that the character will be killed, and therefore sleep forever. The blood on the floorboards is typical imagery expected in a horror poster, it tells us that there will be violence and gore, but does not reveal who suffers it, or who inflicts it.
The title is in a more stereo-typically bold font, in capital letters. The colour scheme is clever as the top half of the letters is in white, standing out against the black background, whilst the bottom half is red, almost merging into the red blood on the floor boards.  The title features under the main image rather than at the top of the poster, where instead the film director is featured, as well as an impressive review.
The tagline "Someone is watching over you" clearly links to the main title, of someone watching you whilst you sleep. It is positioned under the title so that the viewer connects the title and tagline together.

At the top of the poster, it states "From the Director of [REC]" this information is obviously made clear to show that the director has made another extremely successful horror film. This means that it will attract a wider audience, as fans who enjoyed that film will be interested in another film by the same director.
The review "A dark, psychological thriller in the tradition of Hitchcock's very best," is clearly impressive and so the filmmakers have strategically placed it at the top of their poster in order to sell the poster in the best way possible. Comparing the film to Hitchcock's best assures the audience that it must be extremely well produced.
On either side of the eye, multiple reviews are listed. Eight four star reviews are quite impressive for a film and so again , it's obvious that the producers will want to show them off. The numerous positive reviews are an effective way to entice the audience, assuring that the film was considered a success by film magazine and website critics. The star symbols are a fast way to clearly convey the message that the review was positive.
Sleep Tight is a Spanish film and the well-known names in their culture, "Luis Tosar", "Marta Etura" and "Juame Balaguero." As these are already established names, they have been featured on the poster separately from the Billing block to attract audience attention, if fans of these actors and the director see and recognise that they worked on the film, they will probably want to watch it.

The billing block uses the standard format, placed at the bottom of the poster. It is faint and hardly stands out against the floor boards in the background. This is because whilst the people involved in the production must be credited for their input, the key names are already featured elsewhere on the poster. The billing block is always visible, but should never be a focal point of the poster.